Jay Sterling – Editor-in-Chief

My name is Jay Sterling. For over 20 years, I’ve lived and breathed the online casino industry, and my mission has always been simple: to cut through the noise and provide players with the truth about online casino bonuses and other casino promotions.

Online casino bonuses are designed to be exciting, but they can also be intentionally confusing. My goal is to be your experienced guide, helping you navigate the complex terms and flashy promises to find the real, tangible value of the bonuses being offered.

Over Two Decades in the Industry

I started working with casinos and affiliate programs in the early days of the Internet. Back then, the industry was a wild west of offers and operators. Through two decades of experience, I’ve seen it all—the evolution of bonus structures, the rise and fall of countless platforms, and the subtle tricks that casinos use to craft their promotions.

This long-term dedication has given me what I consider an encyclopedic knowledge of online casino bonuses. It’s not just about reading the terms and conditions; it’s about understanding the strategy behind them. That’s the expertise I bring to this web site.

Beyond the Fine Print

Any bonus can look good on the surface. My expertise lies in my ability to dissect any offer and reveal what truly matters. When I analyze a bonus, I go beyond the headline number and focus on the details that determine its true value for you, the player.

Why Trust NewBonuses.com?

At NewBonuses.com, my role is to ensure everything we publish is built on a foundation of experience and integrity. This isn’t just another list of affiliate links. Every guide, review, and bonus on this site is personally reviewed and maintained by me.

The “Reviewed by Jay Sterling” tag on our pages is my personal guarantee to you. It means I have applied my 20+ years of experience to that content to ensure it is accurate, current, and helpful. Please check out the About Us page for more info.